Publishing & Author Services
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There is an old saying, ‘Money talks and BS walks.’ This is never more so than in the often conveniently mysterious and misleading world of marketing, especially online marketing. Why? Simply because people will always pay someone else to do the things that they don’t know how to or don’t want to do. For some reason, marketing often comes at the top of the list, despite the fact that it is not rocket science.
Most people don’t really understand what marketing actually is, and they often confuse it with selling, which is just one aspect of the process. Marketing includes every aspect of your business/publication, as seen from the customer’s perspective, so it is important to get it right. Whilst it may start with cold calling and online and offline promoting, it is all about perception, which includes after sales service, communication, connection and relationships.
The challenge with the sales aspect of marketing is that it is often un-quantifiable. Results can be immediate, but more likely, medium to longer term outcomes. It is our experience that a consistent, focused and targeted approach pays dividends in the long run, and it is not difficult to develop modest sales straight away. The challenge lies in the consistent, focused and targeted approach being maintained, reviewed and adjusted to meet new opportunities and markets - what we call creative marketing.
Marketing, both online or off-line, is a process, just like any other, and it is something that anyone can do, once they understand the process. Whilst it would be in our interest to charge you for doing your marketing for you, we would prefer to show you how you can do it for yourself. That way, you become the master of your own online destiny, and your future success.
To that end, and whilst we will do your marketing for you, should you prefer us to, we will produce for you, a step-by-step process that will enable you to do your own marketing. Our Marketing Schedule provides you with a literal a, b, c process that you can follow easily and almost effortlessly, to achieve your exposure and sales goals. From networking to social media, search engine optimization to selling online and through more traditional markets, we can lead the way and show you (or someone you elect on your behalf) how to get the edge in promoting your work.
If you are interested in finding out more about how we can help you to effectively promote your work, please contact us using the form below. Thank you.
I am interested in finding out more about your publishing and author support services. I understand that there is absolutely no commitment on my part, and I would appreciate more information please.
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